Coca-Cola auctioned its first non-fungible tokens (NFTs) on the OpenSea online platform yesterday, Friday, July 30. The NFTs were designed by Tafi, a leading provider of 3D avatar and character solutions.
Interestingly, the NFTs were wrapped in a looting box, similar to looting boxes found in shooting games, such as PUBG and Fortnite. The box is made like a soda machine, from which NFTs drop out in random order.
In addition, Coca-Cola offered participants additional gifts, such as a hooded jacket, vintage refrigerator, friendship card, and sound visualizer. These items can be used in the virtual world of Decentraland, based on Ethereum.
The auction will last for three days. The company will remit all the money from the sale of its NFTs to the Special Olympics.
Selman Careaga, the president of the global Coca-Cola category, stated they decided to launch their own NFTs for customers to see the main elements of the company’s brand in the virtual world. He also noted that Coca-Cola is excited to share non-fungible tokens with the metaverse.
The soft drink maker Coca-Cola is interested in developing cryptography. Back in June last year, it was reported that the company’s vending machines in Australia and New Zealand would start accepting payments in cryptocurrency. Coca-Cola Amati has already partnered with Centrapa.